Control and ownership
Putting your brainchild into someone else's hands. This is difficult. Anyone who has set up a business and built a business from scratch, jealously watches everything that happens in their business. This becomes a problem and the first dilemma. As the company develops, the owner faces his first development dilemma. In whose interest is it to act? In his own interest or the interest of his company? Whether to attract investors who may have a different vision of the company. You have to find the strength and change your habits and stop controlling everything and everyone. Involve external investors and partners. A business development strategy depends on the motivation of the manager and the top managers. Therefore, when founding a startup, you need to be clear about what drives you.
When the web-based blogging service Blogger became successful, its founder Evan Williams was offered to sell the business. Williams didn't want to lose control of his product and limit the freedom of expression for its users, so he turned down the lucrative offer. Later, in 2003, Blogger was bought out by Google after all, and Evan Williams continued to work on developing his business in other projects, including Twitter.