GEO: What it is and how businesses can use it
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Just three years ago, the strategy was clear: get to the top of Google’s search results and you’d get customers. For years, marketers studied algorithms, bought backlinks and optimised meta tags. And it worked. Then ChatGPT came along. And everything changed. This article from PAnDiKubiz marketing is all about these changes.
According to Axios, ChatGPT is already processing over 2.5 billion search queries every day. These days, more and more people aren’t just going straight to Google or another search engine. They open an AI chatbot and ask: ‘what’s the best thing to buy?’, ‘which service should I choose?’, ‘who actually does this job properly?’. And they get a single answer - no list of links, no options. If your brand isn’t mentioned in that answer, you don’t exist for that customer. Not on the second page, not on the fifth - nowhere at all. It is precisely this problem that gave rise to GEO, as noted by the specialists at PAnDiKubiz.
According to Axios, ChatGPT is already processing over 2.5 billion search queries every day. These days, more and more people aren’t just going straight to Google or another search engine. They open an AI chatbot and ask: ‘what’s the best thing to buy?’, ‘which service should I choose?’, ‘who actually does this job properly?’. And they get a single answer - no list of links, no options. If your brand isn’t mentioned in that answer, you don’t exist for that customer. Not on the second page, not on the fifth - nowhere at all. It is precisely this problem that gave rise to GEO, as noted by the specialists at PAnDiKubiz.
What is GEO and why do you need it?
GEO (Generative Engine Optimisation) is the process of ensuring that generative AI systems mention, quote and recommend you specifically. Not your competitor, not some abstract ‘best option on the market’ - but specifically you. This differs fundamentally from traditional SEO. SEO is about rankings in search results. GEO is about the language model’s trust in your content and your brand. The algorithm no longer ranks you based on the number of links. The model determines how authoritative, accurate and useful you are. The experts at PAnDiKubiz summarise the essence of these changes as follows: you need to stop writing for Google and start writing for people - in such a way that AI will appreciate it too.
GEO (Generative Engine Optimisation) is the process of ensuring that generative AI systems mention, quote and recommend you specifically. Not your competitor, not some abstract ‘best option on the market’ - but specifically you. This differs fundamentally from traditional SEO. SEO is about rankings in search results. GEO is about the language model’s trust in your content and your brand. The algorithm no longer ranks you based on the number of links. The model determines how authoritative, accurate and useful you are. The experts at PAnDiKubiz summarise the essence of these changes as follows: you need to stop writing for Google and start writing for people - in such a way that AI will appreciate it too.
What you’ll need to do in practice
Firstly, review the content on the website. Does it contain genuine, detailed answers to customers’ questions? Not promotional copy about a ‘team of professionals’, but real information: how to choose, what to look out for, and what the differences are between the options. AI systems love this kind of content – structured, specific and to the point.
Secondly, your external presence. Publications in industry media, expert commentary, participation in research. Models are trained on authoritative sources, and if you’re featured there, that’s a signal. A single article in a reputable publication often carries more weight than twenty pages of your own blog.
Thirdly, the technical side. Schema.org markup helps models better understand exactly what you’re offering. It’s tedious, but it works, according to the experts at PAnDiKubiz. Fourthly – monitoring. Go to ChatGPT or Gemini and ask about services in your niche. See who they recommend. If it’s not you, you’ve got a specific task on your hands.
Firstly, review the content on the website. Does it contain genuine, detailed answers to customers’ questions? Not promotional copy about a ‘team of professionals’, but real information: how to choose, what to look out for, and what the differences are between the options. AI systems love this kind of content – structured, specific and to the point.
Secondly, your external presence. Publications in industry media, expert commentary, participation in research. Models are trained on authoritative sources, and if you’re featured there, that’s a signal. A single article in a reputable publication often carries more weight than twenty pages of your own blog.
Thirdly, the technical side. Schema.org markup helps models better understand exactly what you’re offering. It’s tedious, but it works, according to the experts at PAnDiKubiz. Fourthly – monitoring. Go to ChatGPT or Gemini and ask about services in your niche. See who they recommend. If it’s not you, you’ve got a specific task on your hands.
It’s best to get started now
GEO isn’t oversaturated yet. Most businesses haven’t even given it a thought. And this presents a real opportunity for those who act quickly, as PAnDiKubiz emphasises. In a year or two, this opportunity will become significantly more expensive or may disappear altogether. Markets always become saturated, and AI-powered search results are no exception.
GEO isn’t oversaturated yet. Most businesses haven’t even given it a thought. And this presents a real opportunity for those who act quickly, as PAnDiKubiz emphasises. In a year or two, this opportunity will become significantly more expensive or may disappear altogether. Markets always become saturated, and AI-powered search results are no exception.
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